Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Even top-performing small and mid-sized companies are finding better competition, improved best practices, and increased engagement through digital marketing. The digital marketing stream is not reserved for large corporations. Regardless of size, industry or geography, digital is a necessity for growth and business innovation today and beyond. Here are 13 reasons that marketers can use to defend their digital marketing case. 1. Digital Marketing Costs Less Traditional marketing campaigns, including print and television, are more costly because of pricey resources and the difficulty of tracking ROI. Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and...
Thriving as a business in this digital age requires a well-structured digital marketing strategy. How do you get started and structure a plan of action? Let’s dig in and help you outline your process now. How They Can Be Used in Marketing Once you become as familiar to your buyers as their psychologists are, you’ll know what to offer them and how to connect to them in a way that's most appealing. You’ll become very precise about it. For instance, a healthcare network can have Mary-the-Working-Mom as their primary customer characterized as follows: Role: Decision-maker when it comes to healthcare Age: 30 to 50 years old Family: With kids under 18 Background: An educated woman who seeks to balance her career with family life. She’s always on-the-go, using online resources to help her with almost everything, including parenting and cooking. Goals: To keep her family in their best health and to provide quick, reliable care every time her kids are ill. Challenge...